I’ll admit I originally wanted to see What Price Hollywood? because I knew it was an important influence on William A Wellman’s masterpiece A Star Is Born, released just five years later. (David O Selznick produced both films and they have the same basic story.) But, having watched George Cukor’s pre-Code twice, I now see it as a fine film in its own right, with compelling performances by both Lowell Sherman and Constance Bennett and wonderfully sharp, witty dialogue. I know I’m always moaning on this blog about 1930s movies not being available on DVD, but it is particularly frustrating that this one hasn’t been released as yet. I can only think that it is because none of the lead actors are household names, and, although Cukor is a celebrated director, he isn’t one of the very few who get box sets devoted to their work.
This is one of the first films where Hollywood eats itself, and it is often said to be harder-edged and more disillusioned with the world of showbiz than either Wellman’s A Star Is Born or Cukor’s own remake. However, before the disillusion sets in, it does fully show the glamour and seduction of Hollywood, with an extraordinary opening scene where Mary Evans (Constance Bennett), alone in her bedroom, is eagerly reading a fan magazine and imagining she is Greta Garbo in a clinch with Clark Gable. She is clearly in love with the whole idea of Hollywood, not just the handsome actor, as she devours ads for make-up and stockings which have been given the seal of approval by beautiful starlets.